The important thing to remember when gathering evidence is that the more evidence the better - that is, the more evidence you gather to demonstrate your skills, the more confident an assessor can be that you have learned the skills not just at one point in time, but are continuing to apply and develop those skills (as opposed to just learning for the test!). Furthermore, one piece of evidence that you collect will not usualy demonstrate all the required criteria for a unit of competency, whereas multiple overlapping pieces of evidence will usually do the trick!
From the Wiki University
What evidence can you provide to prove your understanding of each of the following citeria?
Analyse market information
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Identify industry promotional products and services range Completed |
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Identify, research and analyse market and target audience Completed |
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Describe demographics in terms of customer segments Completed |
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Monitor market environment in a consistent manner to ensure information is current and reliable Completed |
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Identify the legal, ethical and environmental constraints of the market and their potential effect on the sale of products and services Completed |
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Develop marketing strategies
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Develop a profile of users and potential users of the organisation and maintain this as part of the organisation strategic and business plan Completed |
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Assess alternative marketing strategies and techniques Completed |
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Base marketing strategies on reliable data, market environment and substantiated trends Completed |
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Develop marketing and promotional strategies that are appropriate for venue, product and needs of clients Completed |
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Develop promotional materials and make available to target groups Completed |
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Employ marketing strategies
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Schedule marketing activities within appropriate timeframes Completed |
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Liaise with product supplier for promotional materials in accordance with organisation policies. Completed |
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Develop measurable performance targets Completed |
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Ensure product and service information is accurate and readily available to clients Completed |
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Submit promotional and marketing strategies for approval where appropriate in accordance with organisation policy. Completed |
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Implement marketing strategies within budgetary constraints and legal, ethical and organisation requirements Completed |
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Evaluate marketing strategies
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Monitor product, pricing and distribution policies in relation to changes in the market, marking objectives and organisation requirements Completed |
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Evaluate existing promotional activities to identify their strengths and weaknesses Completed |
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Set and monitor goals for service use by identified client groups in accordance with organisation procedures Completed |
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Establish and utilise feedback mechanisms to review and evaluate the impact of service provision and promotional strategies Completed |
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Evaluate strategies against sales turnover, client feedback and optical promotional standards. Completed |
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Adjust service provision and promotional activities as appropriate Completed |
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Document relevant information for ongoing analysis and management Completed |
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